Post by account_disabled on Jan 23, 2024 1:17:00 GMT -8
Usability determines how easy your website is to use. It directly affects sales for all companies that have their own sites. In this article we will look at the features of usability and how to improve it. An expert, Denis Studennikov , head of the UX/UI department at Turum-Burum , will also share recommendations . He will also tell you about the worst sins in usability. Reading time 8 minutes What is usability Why is it important to follow usability principles? Basic usability recommendations Structure Order process Ways to contact the company Order process Expert opinion: top errors that have a bad impact on usability Poor search performance on the site Chaotic content pages “Unfriendly” authorization process Don't underestimate the interface and design Ignorance of your own target audience Poor performance with cross-selling and up-selling Inconvenient navigation Several target action buttons identical in style and design Elements that lead people away from the site The worst sin in usability is to neglect adaptability conclusions What is usability Usability is the degree to which a website is easy to use.
How Fax Lists comfortable is it for the user to work with it, is the design pleasant, etc. Can the visitor achieve his goals using the site - for example, easily place an order. Usability directly impacts user experience and sales. Usability is usually assessed throughout the entire website development process - from layout to final version. If the site needs to be redone, specialists first perform an error analysis and audit. The global goal of usability is to make it as convenient as possible for the user to use the site. Below we will look in more detail at what is included in each of the factors and what is important for each of them. But first, let's talk about why usability is important in general.
Why is it important to follow usability principles? This question is well answered by a quote from David McQuillen, a former banker and founder of Sufferfest: “Usability is about human behavior. People are lazy, emotional, and not interested in putting in a lot of effort to, for example, get a credit card. And in general they prefer simple things to complex ones.” Direct impact on sales. In short, if a person feels uncomfortable on your website, finds it difficult to find information, make a purchase, etc., he will go to your competitor.
How Fax Lists comfortable is it for the user to work with it, is the design pleasant, etc. Can the visitor achieve his goals using the site - for example, easily place an order. Usability directly impacts user experience and sales. Usability is usually assessed throughout the entire website development process - from layout to final version. If the site needs to be redone, specialists first perform an error analysis and audit. The global goal of usability is to make it as convenient as possible for the user to use the site. Below we will look in more detail at what is included in each of the factors and what is important for each of them. But first, let's talk about why usability is important in general.
Why is it important to follow usability principles? This question is well answered by a quote from David McQuillen, a former banker and founder of Sufferfest: “Usability is about human behavior. People are lazy, emotional, and not interested in putting in a lot of effort to, for example, get a credit card. And in general they prefer simple things to complex ones.” Direct impact on sales. In short, if a person feels uncomfortable on your website, finds it difficult to find information, make a purchase, etc., he will go to your competitor.